EBJ’s top 10…postcards of the past 10 years

I think the title says it all. Here’s one list with ten items on it. All you have to do is read away (and tell me what you think…)


1. 2007 – Helsinki, Finland

Why they’re #1: I think the Finnish show is up there, not quite with, but only a fuchsia feather’s length behind, Moscow’s, in terms of presentation and staging and all that jazz (plus, both had some very irritating co-hosts). But for me, the cutesy, quirky and oh-so-Finnish postcards of 07 completely overshadow those of 09. Every one is different and every one tells its own little story. My picks are the bride with the veggie bouquet, the Goth and his unlikely romance on a rollercoaster (see below) and the woman who manages to ride to work on a jetski, in a pencil skirt, without mussing a single hair. If that’s not talent, then I don’t know what is.



2. 2008 – Belgrade, Serbia

Why they’re #2: Beautifully shot and very original, these throw a whole bunch of elements together to produce some stunning and memorable visuals. Each one is centred around the creation of the flag of the country it introduces, and whether the end result is by paint, handkerchiefs or fruit salad, it’s always fun to watch. Extra points are awarded for the postcard scrawlings in native languages.



3. 2011 – Düsseldorf, Germany

Why they’re #3: That ‘making real places look miniature’ thing never gets old! The most recent ESC postcards raised the bar yet again, by simultaneously showing off Germany’s best bits, and telling the tales of real (allegedly) people from all 43 participating nations. Like their Belgrade counterparts, they also incorporated native languages, but all had the same message…feel your heart beat!



4. 2009 – Moscow, Russia

Why they’re #4: The Russians get douze points from me for just about everything related to their staging of the contest. Here, it’s more like seven – but a high seven. These make great use of CGI (or whatever it is), Miss World, and a lot of tank tops. 



5. 2003 – Riga, Latvia

Why they’re #5: I do love postcards that feature the artists gallivanting around the host country, although after the 90s the concept was a bit stale. The Latvians put a nice spin on it by putting Jemini and Sertab etc in stop motion.



6. 2010 – Oslo, Norway

Why they’re #6: Now we’re on the lower half of the list, and as reluctant as I am to trash the hard work of a bunch of strangers (as if I could do better), I have to be truthful. Last year’s postcards weren’t bad. They just didn’t capture my attention, and they didn’t show anything of Norway. I did like the flags flying through the air (on our screens, at least) and the glimpses of the artists pre-performance…but that wasn’t enough for me.



7. 2006 – Athens, Greece

Why they’re #7: Greece is a beautiful country, no doubt about it. But there are only so many panning shots of beaches and temples and ruins a girl can take before she starts to press the skip button on her remote. I also wonder if Apple picked up on the rather familiar ‘dancing silhouette, coloured background’ slotted into these.



8. 2002 – Tallinn, Estonia

Why they’re #8: I like the idea of using fairytales, but I think these postcards in general were a messed-up mish-mash. Some were live action, some were animated (in different ways); some made sense, others did not; and all were concluded with a true but seemingly irrelevant remark about Estonia’s internet connections – just as an example.



9. 2004 – Istanbul, Turkey

Why they’re #9: Go back to number seven. Remove ‘Greece’ and insert ‘Turkey’, then remove ‘ruins’ and insert ‘whirling dervishes’ and you’ve pretty much got it. I love your country and culture, Turkey– but when I get a snapshot of it nearly forty times over in the collective space of a few hours? Not so much.



10. 2005 – Kyiv, Ukraine

Why they’re #10: Go back to number seven/nine. Remove ‘Greece’ or ‘Turkey’, and ins…okay. I’m not doing that again. Anyway, these postcards don’t just resemble those of 2004 and 2006. There’s a little bit of Estonia in them too. I stress – they aren’t bad. They just aren’t, well…good. In my opinion.



I hope you enjoyed agreeing/vehemently disagreeing with my picks. Drop by again this week for another Time-Warp Tuesday, another news roundup, and something brand new….


Jaz ❤


7 Responses to “EBJ’s top 10…postcards of the past 10 years”

  1. nprovenghi271

    I think that the Oslo postcards are really underrated. They exemplify the really slick, minimal kind of Scandinavian design that Norway is known for and they were done really well (even if the maps were sometimes obscured *cough* Azerbaijan *cough*). Along with the cool background music, they’re at number one on my list, with 2008 and 2009 behind, in that order. Amongst the “tourist trap” postcards, I’d put Azerbaijan on top, solely for the great background music they had. After that, it would be Turkey, Greece and then Ukraine. 2003 and 2002 would probably be just ahead of Azerbaijan and behind Germany, with their nice background music. And finally, 2007 would probably be behind Germany. I hope that this list isn’t more confusing that one of those “pick your storyline” mystery books.


    • Jaz

      I get what you mean re: the Oslo postcards, but there was just something missing for me. The flags/maps were awesome though.
      There probably should be a different category for the touristy variety. They are a whole different breed. I’d agree with you on those – Azerbaijan, Turkey, Greece, then Ukraine.
      I love those books! Your comment may actually be more confusing, though =P


      • nprovenghi271

        I loved those books too! And that’s okay! I’m glad that you were able to extrapolate some of what I was trying to say. I’m working on the understandability of my speech. Oh, and for clarity, here’s the list.

        1. 2010
        2. 2008
        3. 2009
        4. 2011
        5. 2007
        6. 2003
        7. 2002
        8. 2012
        9. 2004
        10. 2006
        11. 2005

        I can’t wait to see what SVT has in store for Malmö 2013!


        • Jaz

          I hope they go for something less touristy and more inventive. Or a good balance of the two.


    • Jaz

      The Baku postcards would be lower down, I think. They were beautifully shot and all, but they were just a bit ordinary/lacking in concept for my taste. They are far from being the worst of all time, having said that.


  2. Annika

    I agree with you on most, but 2007 is a bit overrated imo. 2008 were def. my faves, those were real postcards! 2009 and 2011 were really nice too. That’s my top 3. I so agree with Greece, Turkey, Ukraine xD you’re funny



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