Last weekend, the Eurovision 2010 season officially kicked off in Norway with the revelation of the theme and slogan of the next contest. The 2009 logo (minus slogan) was my personal favourite, and is still doing the rounds of wallpapering my laptop/phone etc, so it was with trepidation that I opened the email from Eurovision.tv which contained this:
THE LOGO: As I expected, it doesn’t appeal to me as much as 2009’s. The colours are unusual, and not as eye-catching as I had hoped, but it is certainly very different to any we have seen before. The metallic ‘bubbles’ however, I LOVE! They open many possibilities for postcards and merchandise in Oslo next year, and I can’t wait. According to designers, they represent all of the world, and not just Europe (which makes me, as an Australian, feel über included) uniting in order to… …share the moment!
THE SLOGAN: I believe that there are only so many quality slogans you can invent for an event such as ESC which are void of cheese, original, and catchy. Is this one of them? HELL YEAH! Whilst it (accompanied by the effervescent spheres) constantly reminds me of Coca Cola, I can’t help but feel bubbly myself when I hear it. When you think about it, every time Eurovision is screened, there are millions of people from all over the globe reacting to each high and low, each of the many memorable moments that the contest brings annually. So this slogan couldn’t be more appropriate.
Well done on the visual, Oslo…I’m waiting to see what you bring next!